In order to make the most out of your advertising budget, it's an absolute must to accurately measure the effectivity of your online marketing strategy.

Do you know how guests have found your establishment?
Do you know how many visitors are on your website per day, week, month, year?
Do you know which source generates the most enquiries and bookings?

If your answer is "no" or "I'm not sure" to any of these questions, read on for a few simple tips how to measure and improve your online marketing strategy.

1. Who is on your website? The statistics of your website will provide you with a great deal of information about the visitors to your website. How many people are visitng your website and which countries they are from are just some of the important information you can get from your websites statistics.

2. How did the visitors find your website? Your website's statistics will also provide you with information such as which search engines referred the most visitors to your website and what search terms did those visitors use to find your website.

3. Your website's statistics will also provide you with detailed statistics about which other websites referred how many visitors to your own site. This is very vital information if you are advertising on other websites which display a link to your site. You will be able to see in your website's statistics how many visitors have click on this link and come through to your site.

4. Capture the amount of enquiries you receive from other websites where to pay to be listed on. This is vital information for you to decide in a years time whether you would like to renew your listing and it will help you to focus your time to keep your best sources always up to date, post specials, etc.

5. Implement in your enquiry form on your own website a drop-down field where visitors can choose from various options how they found your website. This will provide you with important information to measure your online marketing strategy.

6. Keep record of enquiries and bookings made by phone. Next to your phone, you should have a list where you record all enquiries & bookings. You should always ask the caller how she / he found your establishment and record the information in your sheet. The same you should do for walk-in guests.

Successful establishments continuously collect this information, analyse it on a regular basis and adjust their online marketing strategy accordingly.