1. Have your website optimized for search engines including building of reciprocal links to increase your website's popularity. 

2. Offer Value for money instead of price slashing, add value-added services that do not cost a lot for free and create emotional appeals emphasizing the need for emotional release or comfort in difficult times. 

3. Enhance your website with an online reservation system or an online payment gateway to offer your clients to book online and pay by credit card. 

4. Use guest reviews to promote your establishments and enhance your website. Also keep an eye on reviews your establishment has received on other websites than yours. 

5. Communicate regular with your guests that stayed with you and all other people you know. When done professionally, E-mail newsletters is a great way to do this. 

6. Maintain or increase your marketing efforts. Review the portfolio of accommodation portals your establishment is listed on; make sure all your listings are 100% up to date. 

7. Translate your website. A multilingual web site allows you to enter new markets, it will increase the visibility of your website on the internet and it will allow your visitors to surf quickly and efficiently in their own language.

8. Embrace Social Media. Social networking has set the online world on fire over the past two years and the travel industry has its share, with the likes of TripAdvisor, Travel-Directory, Trivago, Tripwolf to name just a few.