Many establishment owners, especially those new to online marketing, believe that it is enough to provide some text and images to operators of Online Accommodation Directories and they will do the rest for them... Unfortunately, this is often not the case.

Here are a few simple tips how to improve your establishment's listings on Online Accommodation Directories to get the most out of your listing:

1. Write your text carefully and ensure it clearly stipulates your unique selling point and uses compelling words.

2. Include as many keywords as possible. Accommodation Directories heavily rely on Search Engine Optimization and whilst they optimize the page where your listing appears, you should include as many relevant keywords such as your location, accommodation type and unique offer as often as possible in your copy.

3. Include Guest Reviews. While some of the more innovative directories allow guests to post reviews, you should include in your copy comments from guests that stayed with you.

4. Location. Location. Location. Most travellers search for accommodation by location and most Online Accommodation Directories have map search facilities. Ensure that your listing appears in the most popular location close to you or in several locations that apply to your establishment.

5. Always strive to be at the top. The first few listings on an Online Accommodation Directory receive the most page views. If there are different options to choose from always choose the one that guaranties you top listings. Don't go for the free listing, you are waisting your time. Some directories allow you to increase your commission payable or other incentives in exchange for top listings.

6. Images – Only use professional images of the highest quality. Images are the first impression of your establishment a visitor will have and will decide whether the visitor will read your text and offerings or not.

7. Complete & up to date information. Ensure that all the relevant and necessary information has been provided, such as the maximum amount of images, directions, a map, virtual tours, etc. Always make sure that your listing is complete and up to date.